“Working with Down to Earth is the best decision we made when it came to marketing our online education program. They are creative, pragmatic, calm, supportive and responsive, and will get the best out of your marketing budget.
DTE has offered us expert advice, gone above and beyond and delivered results every step of the way, and what's more, they are an absolute pleasure to work with.”
Rebecca A.D.| Coms Director, University of California Berkeley
Sprout Social
Start-up, SAAs Business | Launch Strategy, Conversion Optimization, Product Trial, LEad Gen, Adwords, & SEO
We started with working with Sprout before their initial product launch. At the time, they were a fledging company with about 5 or 6 people working out of Lightbank's offices in the Groupon Building.
Pre-Launch, we helped Sprout build their customer acquisition strategy, provided research, guidance on landing page design, and helped with tracking set-up.
Upon launch, DTE activated and managed Sprout's Adwords campaigns, SEO, and conversion funnel optimization. Through combinations of conversion funnel optimization & inbound traffic optimization, we were able to continually lower their cost per acquisition.
We worked with Sprout through their Series A funding round. At that point they were able to hire in-house customer acquisition staff and we stayed on to help with the transition.
Sprout is now a public company valued at over $3 Billion. The have over 50,000 customers and continue to grow.
Spikeball
Ecommerce | Online MArketing Strategy, ADwords, Conversion Optimization, Retargeting, FAcebook Ads, & Youtube
Spikeball originally reached out to us for SEO help back in 2009 when they were just getting started. We had a nice chat and ultimately agreed that it would be premature to spend money on SEO because, at the time, their resources were limited and their budget could be better spent elsewhere.
We re-connected in 2015 prior to their Shark Tank appearance. We did not formally engage but, we offered some suggestions as to how they could best prepare & leverage their exposure on the show (we have since had a second client who appeared on Shark Tank in 2017).
In 2016, we were asked to help them make their Adwords campaigns profitable (which until that point they had not been). Since then, we have not only helped them realize a great return on their ad spend but, we have also helped them realize double digit increases in conversion rates via a series of A/B tests.
Egglife
CPG Company |Go to Market Product Launch. Regional & National expansion, Media Buying Strategy & implementation, Retailer support, shopper marketing, & analytics.
Before Egglife even rolled off the lines, we were asked to develop a go to market media buying strategy for Egglife’s inaugural launch in the Chicago market. The goal was to build awareness among specific audiences while supporting trial and (later) velocity, with their retail partners, Jewel (Albertson’s) & Mariano’s (Kroger).
The launch leveraged multiple platforms and was incredibly successful. After scaling in Chicago, we duplicated the go to market strategy for launches in other cities. Eventually Egglife scaled nationally and is now available in over 12,000 stores.