Sprout Social

Start-up, SAAS Business | Launch Strategy, Conversion Optimization, Product Trial, Lead Gen, Adwords, & SEO

We started working with Sprout before their initial product launch. At the time, they were a fledgling company with about 5 or 6 people working out of Lightbank's offices in the Groupon Building.

Pre-Launch, we helped Sprout build their customer acquisition strategy, provided research, guidance on landing page design, and helped with tracking set-up.

Upon launch, DTE activated and managed Sprout's Adwords campaigns, SEO, and conversion funnel optimization. Through combinations of conversion funnel optimization & inbound traffic optimization, we were able to continually lower their cost per acquisition.

We worked with Sprout through their Series A funding round. At that point they were able to hire in-house customer acquisition staff and we stayed on to help with the transition.

Sprout is now a public company valued at over $3 Billion. They have over 50,000 customers and continue to grow.

Spikeball

Ecommerce | Online Marketing Strategy, Adwords, Conversion Optimization, Retargeting, Facebook Ads, & Youtube

Spikeball originally reached out to us for SEO help when they were just getting started. We had a nice chat and ultimately agreed that it would be premature to spend money on SEO because, at the time, their resources were limited and their budget could be better spent elsewhere.

We re-connected prior to their Shark Tank appearance. We did not formally engage but, we offered some suggestions as to how they could best prepare & leverage their exposure on the show (we have since had a second client who appeared on Shark Tank). Later, we were asked to help them make their Adwords campaigns profitable (which until that point they had not been).

Since then, we have not only helped them realize a great return on their ad spend but, we have also helped them realize double digit increases in conversion rates via a series of A/B tests.

Egglife

CPG Company | Go to Market Product Launch, Regional & National expansion, Media Buying Strategy & implementation, Retailer support, shopper marketing, & analytics

Before Egglife even rolled off the lines, we were asked to develop a go to market media buying strategy for Egglife’s inaugural launch in the Chicago market.

The goal was to build awareness among specific audiences while supporting trial and (later) velocity, with their retail partners, Jewel (Albertson’s) & Mariano’s (Kroger).

The launch leveraged multiple platforms and was incredibly successful. After scaling in Chicago, we duplicated the go to market strategy for launches in other cities. Eventually Egglife scaled nationally and is now available in over 15,000 stores.