Target Roundel Media (RMS)

Our Results

In 2024, we generated millions in revenue through Target's Roundel Media platform with a 5.5x return on ad spend (ROAS). Our campaigns consistently drive category leadership and market share growth across Target's omnichannel ecosystem.

Our expertise in harnessing this platform’s AI and machine learning helps you win the digital shelf while maximizing profitability across Target's premium retail media network.

Full-Service Campaign Management

    • Sponsored Products

    • Category Takeovers

    • Search Amplification

    • Display Media

    • Off-Platform Extension

    • Target Circle Integration

    • Social Media Extensions

    • Connected TV

Advanced Retail Capabilities

    • Category keyword targeting

    • Competitive conquest

    • Brand defense

    • Search term isolation

    • Dayparting strategies

    • Share of voice optimization

    • Guest search insights

    • Target Circle members

    • Category buyers

    • Drive Up & Delivery

    • Store-level targeting

    • Basket affinity

    • Style preference

    • Seasonal shoppers

    • Market basket analysis

    • Category benchmarking

    • Competitive monitoring

    • Price gap optimization

    • Inventory-based bidding

    • Store-level performance

    • Omnichannel insights

Our Process

  1. Discovery and Strategy We begin with a comprehensive analysis of your retail goals, category dynamics, profit margins, and competitive landscape to develop a customized Target Roundel strategy.

  2. Campaign Development We continuously build, test, iterate, optimize, and scale to maximize sales velocity and category share.

  3. Reporting and Analysis We provide comprehensive weekly reports that include sales metrics, market share data, and strategic recommendations, empowering you to make informed decisions about your Target performance and growth opportunities.

Why Partner With Us

Our team manages hundreds of thousands in annual Roundel spend and brings deep expertise in retail media. We understand Target-specific metrics and consistently deliver exceptional results that outpace category benchmarks.

Experienced Target Team

Every brand and category is unique. We develop tailored strategies that align with your specific Target positioning, category dynamics, and growth goals.

Custom Retail Solutions

Data-Driven Approach

We make decisions based on comprehensive retail analytics and testing to maximize your return while maintaining optimal price positioning and market share within the Target ecosystem.

We believe in building strong partnerships through clear communication and accessibility. Count on quick email responses and direct access through phone and Slack. Our weekly check-in calls ensure we stay aligned on retail performance and category goals.

Transparent Communication

Ready to Win on Target?

Let us review your retail campaigns and analytics to provide actionable insights and suggestions – no strings attached.