Kroger Precision Marketing (KPM)

Our Results

 In 2024, we generated millions in revenue through Kroger Precision Marketing with a 6.2x return on ad spend (ROAS). Our campaigns consistently drive category leadership and market share growth across Kroger's extensive retail network.

Our expertise of this platform’s algorithm helps you win the digital shelf while maximizing profitability across Kroger's data-rich retail media ecosystem.

Full-Service Campaign Management

    • Sponsored Product Listings

    • Search Amplification

    • Category Extensions

    • Off-Platform Media

    • Onsite Display

    • Digital Coupons

    • Loyalty Card Integration

    • Connected Commerce

Advanced Retail Capabilities

    • Category keyword targeting

    • Competitive conquest

    • Brand defense

    • Search term isolation

    • Dayparting strategies

    • Share of voice optimization

    • Loyalty insights

    • Kroger Card members

    • Category buyers

    • Pickup & Delivery

    • Store-level targeting

    • Basket affinity

    • Brand switchers

    • Promotion responders

    • Market basket analysis

    • Category benchmarking

    • Competitive monitoring

    • Price gap optimization

    • Inventory-based bidding

    • Store-level performance

    • Loyalty program insights

Our Process

  1. Discovery and Strategy We begin with a comprehensive analysis of your retail goals, category dynamics, profit margins, and competitive landscape to develop a customized Kroger strategy.

  2. Campaign Development We continuously build, test, iterate, optimize, and scale to maximize sales velocity and category share.

  3. Reporting and Analysis We provide comprehensive weekly reports that include sales metrics, market share data, and strategic recommendations, empowering you to make informed decisions about your Kroger performance and growth opportunities.

Why Partner With Us

Our team manages hundreds of thousands in annual Kroger Precision Marketing spend and brings deep expertise in retail media. We understand Kroger-specific metrics and consistently deliver exceptional results that outpace category benchmarks.

Experienced Kroger Team

We make decisions based on comprehensive retail analytics and testing to maximize your return while maintaining optimal price positioning and market share within the Kroger ecosystem.

Data-Driven Approach

Every brand and category is unique. We develop tailored strategies that align with your specific Kroger positioning, category dynamics, and growth goals.

Custom Retail Solutions

Transparent Communication

We believe in building strong partnerships through clear communication and accessibility. Count on quick email responses and direct access through phone and Slack. Our weekly check-in calls ensure we stay aligned on retail performance and category goals.

Ready to Win on Kroger?

Let us review your retail campaigns and analytics to provide actionable insights and suggestions – no strings attached.